JAN 16 - Gabbana, the Mumbai-based fashion
retailer has taken the Bollywood route for the endorsement of
projects like Family, Bluff Master and Ek Ajnabee in
association with Percept Group’s branding company P9.
This attention grabbing deal of potential customers would save the
group from the worries of hiring an ad agency.
Bollywood-Badshah Amitabh Bachchan is a guarantee of capturing
attention, said Navin Shah, P9 CEO.
Gabbana’s first association was with Ek Ajnabee and next was
Abhishek Bachchan’s Bluff Master. |