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FASHION & LIFESTYLE

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US market queing up for Bangladeshi 'Saris'
 
AUG 12: It was no surprise when executive of one off the leading business houses in the USA came calling for ‘Saris’ from Bangladesh.

According to him, over one crore twenty lakh people of the South Asian subcontinent including Bangladesh live in the USA. ‘Saris’ being major apparel for the womenfolk now living in the USA, a few buyers, according to the visiting executive, also look for ‘Salwar’ and ‘Kamiz’ in the US market.

These types of apparels are normally produced in Bangladesh and neighbouring India.

The range of Bangladesh saris ‘hail’ from Tangail area and from silk mills in Rajshahi and Mirpur area in capital Dhaka. Another variety of sari namely, ‘Jamdani’ is produced there.

The range and quality offered by the Bangladesh saris have been now known for quite sometime and according to the business man from USA, the quality of products and prices thereof, both of appeared to be impressive to him.

The same visiting executive indicated that Bangladeshi products including porcelain, ceramics and leather goods have potential market in the USA. For optimising the market in USA effective measures have to be taken forthwith.

The visit was looked at, as a major opportunity for the manufacturers, exporters and the government to come forward and ensure that export orders as likely to be realised from the above interaction between the visiting American executive and the local suppliers, bring all round transformation within the country even as the country makes mark on the global map by obtaining a sizable foreign market share.
 
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