| JUL 30, (AP): Victoria's Secret is going to
college. The lingerie retailer unveiled the 'Pink' line of cotton
loungewear and sleepwear targeting 18-to 22-year-olds on Wednesday. At
the launch of the fall 2004 collection, model Alessandra Ambrosio
shepherded 20 college students, who were selected from a nationwide
search to be spokeswomen in university dorms. It is Victoria's
Secret's first fashion line designed specifically for college-aged
women.

Ambrosio and 'Team Pink' (as the college gals have been named)
arrived in their new short-shorts and tank tops at the Manhattan
flagship store of Victoria's Secret in pink and white Hummer limos.
The 'Pink' collection is not necessarily pink, but is necessarily
girlie. The line features vibrant-colored thongs, polka dot panties,
tequila-blue colored T-shirt bras, and plenty of soft cotton pajamas.
The spokeswomen were selected from thousands of applications from
universities across the country in a search for what the 'Team Pink'
recruiter, Sara Tervo, calls "our ambassadors on campus." Tervo's
criteria was not to find the sexiest or thinnest young women, but to
find the ones who are "a leader on their campus - girls who everyone
knows when they walk around campus." They are already getting the word
out.
Kokoa Lawson, a 20-year-old San Francisco State University student,
said, "You want to be cute, but comfortable" at school. Amy Porter,
20, of Ohio State University, likes the new direction for Victoria's
Secret: "They have a lot of froufrou things, lots of lace. It was kind
of constrictive and not comfortable. Now everything is comfortable."
One potential consumer isn't disagreeing. Christian Bonds, 17,
finds the clothes "really bright and really sexy." Victoria's Secret
proclaims in a statement that the 'Pink' collection "expresses that
lingerie is more than just underwear, but a necessary and fashionable
wardrobe extension." Some of the "ambassadors" are ready to wear the
longer, more substantial pajamas right into the classroom.
"You can sleep in it and get up for that 7 am class, and go!" said
Porter.
Related news:
Victoria's
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2003 |