Pak fashion designers attend LIFW- 2005
  DUBAI,
APR 24: Fashion followers across the world, including Pakistan, are
catching the action at Lakme India Fashion Week (LIFW) 2005.
Dubai-based television network has procured the international TV
rights for the event and will broadcast the proceedings to Pakistan,
the Middle East, parts of North America and Europe.
The network is also looking to invest in Indian designers and fashion
brands and help them set up base in Pakistan, Dubai, New York and
parts of Europe to deepen their foothold in the global market.
“Our decision to broadcast this event was based on the fact that a
common heritage, common historic past and a common cultural bond bind
both India and Pakistan,” Salman Iqbal, the president and CEO of the
network ARY, said.
This comes after the successful response received by the network
through their coverage of the fashion week last year in news-based
shows.
Rathi Vinay Jha, director general of the Fashion Design Council of
India (FDCI), the proprietor of LIFW, said, “This partnership takes
LIFW one step closer to the numerous international markets that our
designers are targeting. ”IMG, which handles the commercial aspects
and management of Lakme India Fashion Week (LIFW) 2005, expressed
satisfaction at this association.
“This alliance will provide LIFW the right exposure among
international audiences,” said Ravi Krishnan, India head of IMG, which
organizes LIFW. |
